It is no secret that the internet has changed the way we buy things. This article in the New Yorker is a refreshing and comforting take on the future of brick and mortar shops.
We recognize that a small shop is no comparison to the internet in terms of convenience and variety, but often people shop for something other than a great deal. Over the years we have helped you find an outfit for your first date, for a job interview, for your daughter's first birthday. When your boyfriend comes in to find you the perfect gift, we know what you've had your eye on and can gently point him in the right direction.
My mom and I work most of the hours in both of our stores, so our customers end up being like friends and coworkers. More than once, I have excitedly called to tell her the customer who has been walking by more and more pregnant just passed by for the first time pushing her new baby in a stroller. Our business is not just a click or an algorithm, and it is an honor to be part of the fabric that makes up a vibrant neighborhood. With the looming competition of the internet keeping us on our toes, we will continue to search for products that measure up to the integrity of our community and our customers. Thank you for noticing and for becoming such an important part of our lives.
Kate and Julia